Lala Letters #7 - Day in the Lala Life, Alex


The world of instagram is a fascinating place. One minute you're liking a photo of your friend who just got engaged, next you're watching videos of puppies, and before you know it, you're deep into the feed of a random stylish, mom who lives in Minnesota. That cute mom's name is Alexandra aka @up_north_blonde

When I was waiting for the planners to be come in, I had a few months' time on my hands to strategize some marketing efforts and hopefully build a group of precious influencers to collaborate with for the new 2019 line of planners. It's funny because it was so difficult finding those first 30 women (mostly because I had no actual product to offer them yet, just a promise). I was rejected a lot, but every now and then an influencer got it from the get go—Alex was one of them. 

I have had the awesome pleasure of getting to know Alex (and her sweet kiddies) through instagram, phone calls, and DM's and what a light she is to my feed. Alex and I collaborated for a little Q&A Style - Day in the Life blog of this fun loving, fashion forward Momma. Enjoy.


Q: Tell us a bit about how you got here in life. I.e. your background & upbringing etc.

I grew up in a family of 3 sisters and 1 brother. I am the oldest! We had an amazing up bringing! We grew up In a town of 170 people and I currently still live here with my husband and our 4 kids.

Q: Describe your current living & insta blogging situation? Tell me about your kiddies too

I love connecting and being super real and honest with my following on Instagram. It gives me an outlet besides doing mom things all day every day. It’s me time. My kids are Ryan 10, Easton 8, Lola 4, and Hudson 1. My older boys race motocross and play hockey. Lola does dance, and Hudson is mommas baby.

Q: What made you want to become a fashion/lifestyle instagramer?

I have always loved fashion, ever since I was little. I wanted to be a model growing up, and I have always loved connecting and helping people. I also love to express and write so it was the perfect fit.

Q: How do you juggle life, kids & insta?

 I just do my best!

Q: What is it like being a fashionable mama? Favorite parts? Hardest Parts?

Fav parts are that I can express myself through fashion, and I love dressing my babies too! It’s so fun to shop for girls! Hardest parts are that people look at you funny if your wearing a faux fur coat. Lol. Well if your from a small town.

Q: Who or what inspires you on a day to day basis?

I look up to a lot of woman and my kids inspire me to always work hard and never give up!

Q: Are you always as enthusiastic as your insta stories? You are seriously a firecraker and we LOVE it!

No, I’m not. I for sure have my off days. Yes, I try my hardest to always smile, but I’m human :)

Q: Any advice for other gals wishing to start a lifestyle/fashion insta?

Just go for it! Those big influencers started in the same spot as you, and they didn’t give up! So the sky is the limit if your willing to work hard, stay humble and kind!


Learn more about Alex by following her on instagram here, she would love to hear from you!

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